13th November, 2021
To LUSH-North America
I write with disgust at your dangerous support of “breast-binders” aimed at growing girls and young women. I cannot conceive of what other than misogynistic hatred, stunning ignorance, or some form of mental illness* could possess you and your marketing “experts” (who I incredulously assume are grown adults) to encourage young girls to harm their bodies,
The twenty-something employee at your Mall of America Store seemed shocked that some people might consider something wrong with an international corporation promoting the idea that young women permanently destroy their perfectly healthy breasts and offering products and lessons to help them do it! “Here at LUSH, we believe in the rights of all people [especially the rights of a tiny group of (mostly white) males to assume womanhood at the cost of all women]. You may want to think of your intolerance,” she said to me with the sanctimonious piety of a professional Chinese foot-binder.
If your knowledge of anatomy and history are on the same level, then this tidbit probably comes as news to you: The last “moral panic” we experienced in America was in the 1990s. It was called the Satanic-Panic and was a hodge-podge of “garden-variety” Satanism and pseudo-psychology. It was nowhere near as dangerous as the illiberal, neo-religious cult of Transactivism, but it managed to destroy the lives of thousands of innocent people and families. What ended the Satanic-Panic was money. The lawsuits. When corporate bottom lines began hurting, it was over.
When the lawsuits begin to hit “medical providers” and other Transactivism promoters for the irreparable harm young girls and their parents have suffered at the hands of this cult and its “allies,” I am convinced that the virtue-signals from Western corporations, including LUSH, will cease faster than you can say “oh s_i_”. I am the mother of a teenage girl, and I can promise you that if I found out that LUSH was in any way, shape, or form connected to my autistic daughter being harmed from catching this sociogenic disease, I would sue you for every last bar of soap you have.
Which reminds me—in some U.S. states, encouraging others to engage in self harm, entitles you to a lengthy stay in prison.
Sincerely,
Íris E. Lee
Minnesota, USA
*Personally, I believe that “enjoy[ing] getting naked for work”—even when dressed up as “a campaign against unnecessary packaging”—-with the general public, is a sign of pathological narcissism. https://www.bcbusiness.ca/meet-the-woman-who-made-vancouvers-lush-a-cosmetics-powerhouse